Promises Malibu Rehab Center was one of In House Public Relations first clients. Director Richard Rogg retained Alexandra Villa in 1998 to promote what at the time was a novel and unique idea--a high-end, uber exclusive rehab for celebrities who needed privacy and top of the line treatment. At the time they were the only rehab facility in Malibu. Villa created their catchphrase "The Golden Door of Rehabs" and took the media by storm landing them coveted placements in W's A-list issue and the front page of USA Today