In a collaboration with former NFL Pro-bowl star and former San Francisco running back Terrell Owens, Villa placed a story to coincide with Valentine's Day and how sometimes even highly skilled and successful athletes need some help when it comes to love. In this case, the tie-in with IHPR client Amber Kelleher-Andrews , CEO of Kelleher International was too hard to pass up, and the story was featured in the Sports Illustrated Super Bowl Edition which just happened to hit the stands in time for Valentines Day.